Economics
The issue of covers / minimums have come up recently at The Cellar. Now as I have probably said before if I had a dime for everytime someone gave me a suggestion or said 'the problem with The Cellar is...." I would be very rich man. I also admit that at times I can be somewhat stubborn and a tad defensive. I do however take what people have to say to heart and often think about criticisms, suggestions etc. in the few private moments that I do have.
Running a jazz club is an econmoic nightmare and there are so many 'x' factors on whether or not we're going to have a good week, a bad week etc. Let me break down some things and make some comparisons.
Last night I went to a good friend of mines for dinner. I bought six pack ($15.00) and went to his place and listened to some great records. I had a great night and it was a lot of fun. For the same price I could've come to The Cellar and heard the fantastic music of Zapato Negro. $5 cover which for that band is cheap and what I feel is a measly $10 minimum (I'm saying this as if I'm not the owner) I should say that on Wednesday nights we have made a huge effort to make it affordable. $5 cover, $7 appies and $3.75 pints of beer.
On Tuesday I went and saw 'Little Miss Sunshine' at the movies for $8.00, before the show some friends came over for some cocktails which I provided and a rough cost of $2 per person (3 people, 2 drinks each) totalling $12.00. Total for teh night $19.00. A fun night (great movie by the way). I could've stayed home and practiced and saved my money and come to The Cellar on Thursday to hear Al Matheson's New Orleans North for $10 cover and a $10 minimum. Can you see where I'm going with this?
Its a personal choice and its perception. No one ever even considers spending money on booze at the liquor store, cds at A&B Sound, movies whether they are good or crappy, marijuana, $5 lattes from Starbucks etc. but as soon as you have to pay (in the case of Wednesday night) $15 to hear one set of music (if you come for the second set) seems to have some people up in arms. The Cellar provides the Wedneday night band at a loss if there are less than 80 people in the room. We have to pay staff, rent, hydro, gas, phone, food costs and on and on and on. We are providing fantastic entertainment (most nights the best in the city) and our food and service have never been better in the past 6 years in my opinion and in the opinion of a lot of customers lately.
You could argue that we don't advertise our policies enough etc but its a fine line between accosting people with policies and rules and having faith in people that they understand the drill. We do our best to advertise the rules on our site, the girls to a good job and explaining people as they come in and Joanne (our reso girl) does a great job and making sure that people are aware of what the covers and minimums are.
If you want to see a movie you have to pay, if you want to drink booze at a friends you have to pay, if you want to drink fancy coffees from Starbucks you have to pay and if you want to see high quality music in an optimum environment you have to pay. I do everything in my power to keep ticket prices low (to low) and minimums to a fair and respectable level.
My suggestion for people that just want to come to the club for 1 cup of coffee at $2 per person and listen to music and not pay a minimum is to go to Starbucks and get a tall, nonfat, hazelnut, whipped, double dripped, yada yada yada and buy their compilation CD 'Jazz For Lovers' and enjoy the music in the comfort of their own home. Im not being a smart ass, Im being quite sincere. I don't think there is anything wrong with it. As the owner of The Cellar, I often choose to stay home and sip a martini and put on a record instead of going out to hear live music.
I absolutely love The Cellar and I love the people who continuously support us, the musicians who play here and the staff that work here. In the end however I have absolutely no control over what people perceive as a to much or to little. I do what I feel is far and try to provide a place for people to come and enjoy high quality food, service and music. In the end its really not my decision as to whether people want to pay for it or not. Its the decision of the people that do come and pay. Im only asking that before people complain they really think about whats going on here and make the same comparison that I made above and ask 'is it really any different?' The answer to me is NO, its no different.
I don't want this post to sound confrontational or accusatory. Im just expressing some general view points and addressing some things that have recently come up.