Monday, September 04, 2006

Its about attaching value

I have read my last post over and over and have continued to think about what goes through the minds of people when decideing whether or not to pay for live music. We don't really attach value to any of the other stuff we really purchase. Latte's from Starbucks, movies at a theatre, a 24 pack of beer, an ounce of weed or a few cds. We look at the price tag and just automatically accept what it is. Sure, I here the odd person bitch about their $6 latte but do they walk away without purchasing it? I never leave a movie theater after a crappy movie complaining about the price.

For some reason when people go to hear live music they all of a sudden attach this monetary value to it and judge whether its too much or too little. $10 is to much for this or $6 is to much for that. People are curious as to if ther are cover charges and if so why there are. It seems much harder for people to grasp the concept that in order for artists to get paid here has to be a revenue stream created. The same way that Tom Cruise or any actor gets paid 57 million for a movie, is the same way a musician gets paid for performing.

Someone help me here!